Our Services
The Fuhrm is an integrated marketing communications and shopper marketing consultancy offering a breadth of marketing service expertise designed to translate business objectives into winning consumer and shopper marketing campaigns and solutions. Services offered include, but are not limited to, the following:
Consumer and Shopper Marketing Audit
The Fuhrm will conduct a full audit of all existing marketing efforts, including business strategy, market research, marketing plans, agency activity and performance, both historical and existing. The output is a thorough analysis of your business current consumer and shopper marketing activity, and actionable recommendations designed to accelerate positive business performance.
Marketing Strategy and Plan Development
A successful consumer and shopper marketing plan requires a clearly articulated marketing strategy. You provide the business objectives, and The Fuhrm can lead or facilitate the development of actionable strategy to meet those objectives. Specific services include but are not limited to:
- Brand strategy evaluation and development
- Campaign idea generation, strategy and plan development
- Plan implementation
Consumer and Shopper Marketing Expertise
The Fuhrm offers a breadth of consumer and shopper marketing expertise and is available for short or long term contracts with accountabilities in any of the listed services below.
- Shopper marketing
- Strategic partnerships and licensing
- Project management and procurement
- Equity promotion marketing
- Price promotion: coupon and loyalty incentives
- Social media and influencer content marketing
- Product sampling
- Marketing risk management
- Process development, training and implementation